All playbooks

Directories, packs, and pages Google can rank

Search

Ship a simple paid product into a search-shaped market. The homepage is the product. SEO is the sales team.

Path to €1k: 35 people at €29/mo, or a few hundred one-off packs a month.

Rules

  1. 01

    Charge on day one

    A free tool trains people not to pay. Put a price on the first version even if it is ugly. Refunds are cheaper than a year of 'I will monetize later'.

  2. 02

    Make pages Google can rank

    Every city, every style, every job title is a page. Directories and visual tools compound because each result is its own landing page.

  3. 03

    One obvious outcome

    Photo in, photo out. City in, score out. Job in, applicants out. If you need a tour to explain it, it is not this kind of product.

  4. 04

    Live where the users already search

    Do not wait for a launch spike. Write the page they type into Google at 11pm when they have the problem.

A week on this playbook

Ideas in this voice

Search

Headshot Booth

Upload 12 selfies. Get 40 studio headshots in your industry.

Search

Room Restyle

Photograph a room. Pick a style. Get a furniture-ready render.

Search

Niche Jobs

A job board for one job title in one industry. Companies pay to post.

Adopt an idea in the studio