All playbooks

A single paid job. Built in days.

One feature

One startup equals one feature. Build it this week. Sell it to people who already have the money problem.

Path to €1k: 34 customers at €29/mo. Or a one-off at €199 and a handful of sales.

Rules

  1. 01

    One feature

    If you need a second page to describe it, cut it. Invoices. Waitlists. Quotes. That is the whole company.

  2. 02

    Pain with a money incentive

    Fees, invoices, analytics, launch kits. The customer is already paying someone. You are cheaper or faster.

  3. 03

    Build in public

    The build is the marketing. Ship a screenshot every day. The audience is the first 30 customers.

  4. 04

    Portfolio of small bets

    Do not marry the first idea. Launch, price, keep what pays, start the next one-feature product.

A week on this playbook

Ideas in this voice

One feature

Self Invoice

A public page where your Stripe customers download their own invoices.

One feature

Waitlist Pages

A beautiful waitlist + referral page you can ship in 10 minutes.

One feature

Quote Wall

Collect video and text quotes. Embed a wall on your site.

Adopt an idea in the studio