A single paid job. Built in days.
One feature
One startup equals one feature. Build it this week. Sell it to people who already have the money problem.
Path to €1k: 34 customers at €29/mo. Or a one-off at €199 and a handful of sales.
Rules
01
One feature
If you need a second page to describe it, cut it. Invoices. Waitlists. Quotes. That is the whole company.
02
Pain with a money incentive
Fees, invoices, analytics, launch kits. The customer is already paying someone. You are cheaper or faster.
03
Build in public
The build is the marketing. Ship a screenshot every day. The audience is the first 30 customers.
04
Portfolio of small bets
Do not marry the first idea. Launch, price, keep what pays, start the next one-feature product.
A week on this playbook
- MonWrite the one sentence. If it has 'and', delete the second half.
- TueBuild only that feature. No settings page.
- WedAdd checkout. Two prices. A refund promise.
- ThuRecord a 40-second demo. Post it twice.
- FriMessage 20 people who posted the pain this month.
- SatShip the landing. Ask for money in the first viewport.
- SunList the next one-feature idea. Do not start it yet.
Ideas in this voice
One feature
Self Invoice
A public page where your Stripe customers download their own invoices.
One feature
Waitlist Pages
A beautiful waitlist + referral page you can ship in 10 minutes.
One feature
Quote Wall
Collect video and text quotes. Embed a wall on your site.