All playbooks

Sell the system you already run

Distribution

Own a distribution machine. Content, SEO, or short video — then sell the system you used.

Path to €1k: Growth tools at €29–€79/mo. The audience is the funnel.

Rules

  1. 01

    Sell the channel you already run

    If you figured out a feed, a newsletter, or SEO for yourself, that is the product. Package the system, not another blank box.

  2. 02

    Volume with a template

    Hooks, clips, programmatic pages. The customer wants a queue, not a cursor.

  3. 03

    Stay close to the platform

    Distribution tools die when the API dies. Keep a fallback. Do not build the whole company on one unofficial scrape.

  4. 04

    Teach the method, sell the software

    Threads and tutorials are the top of funnel. The software is how they execute daily.

A week on this playbook

Ideas in this voice

Distribution

Hook Queue

Write a week of founder posts from one offer. Queue them. Track replies.

Distribution

Niche Pages

Generate 50 SEO pages for one keyword cluster. You edit, then publish.

Distribution

Clip Factory

Paste a URL. Get 8 captioned vertical clips ready to post.

Adopt an idea in the studio