Tools people pay for because the work is clean

Craft

Ship fast without shipping slop. Developers pay for taste, types, and tools that respect their time.

Path to €1k: A focused tool at €24–€49/mo, or a usage product teams already budget for.

Rules

1. 01

   The quality bar is the marketing

   Your users can smell a wrapper. Types, docs, and error messages are the product.

2. 02

   Build for people who ship

   Staff engineers and makers who care about the work. They tell each other. That is distribution.

3. 03

   Cut scope, not standards

   One job, done correctly. A changelog that emails well beats a platform that crashes.

4. 04

   Talk like a builder

   Demos, failure modes, and opinions. No corporate fog. The video is the landing page.

A week on this playbook

• MonWrite the README first. If it is not exciting, the product is not.
• TueBuild the API you wish existed. Make the types the UI.
• WedRecord a 3-minute demo that shows a real repo, not a toy.
• ThuPrice it. People will pay if it saves an afternoon.
• FriPost the failure modes, not just the happy path.
• SatFix the first 5 issues yourself, in public.
• SunWrite one opinionated essay. Link the product once.

Ideas in this voice